What is a solar lead Gen company?

Solar lead gen companies use digital marketing, cold calling, social media, and more to identify and gather information on individuals or businesses interested in installing solar panels. This information is then sold to solar companies as “leads” for them to pursue in hopes of making a sale.

What makes a good solar lead generation company?

A good solar lead generation company will be perfectly transparent in the way they generate leads (usually through a blend of Facebook, Google, Display and Native) – rather than spammy practices like cold calling or bulk emails.

How do Solar lead Gen companies make money?

The benefit is simple: money! Solar lead gen companies make their money with a strategy called “arbitrage”. This means they buy traffic at a relatively low cost from ad networks like Facebook and Google. They then send the users to a high performing landing page and sell the leads to make a profit.

Who are solar leads?

Solar leads are individuals or businesses interested in solar power, looking to discuss solar installations within the thriving solar industry.

Why should you consider a solar lead generation process?

A solid solar lead generation process can help: • Better qualify leads, and do so faster and more efficiently • Reach more potential customers in a cost-effective way • Build a scalable, predictable pipeline of revenue • Stop relying on “pull” marketing and “get out there” during a recession! The benefit is simple: money!

Why should you buy solar leads?

Buying solar leads gets you into the market faster and helps you execute your sales strategy sooner. You get a pool of pre-qualified people who are looking for solar solutions, so you don’t have to spend time and money on customer research and lead gen. Choosing the right solar lead generation company is key to the leads being good and trustworthy.